YouTube (YT) is more than just a video streaming website, it is one of the three biggest social media platforms today (following Facebook and Twitter). And with that, YouTube is one of the best venues to do your online marketing strategies. If you’re running a local business in Australia, then you may have realized how fierce the competition for SEO Australia is, and how internet market Australia pushes online entrepreneurs to think of other tactics to amp their existing optimization strategies. Here are some tips how YouTube Optimization works for local search and boost your business marketing performance.
Tips to Ponder Before Any Video Optimization
A good video can magnify your search engine optimization Australia-based strategies, and while there are many things you can do to boost your videos’ optimization, it will be better to talk about the content of the video itself. The subject matter and the overall message of your video should be clear and concise. Videos should be packed with a ‘staying factor’ that keeps your audience hooked as it is what determines its success, the number of views it garners, and the kind of interest it can generate. Overall, it is the deciding factor that guarantees whether your audience will help you on word of mouth by sharing the video to their friends or not.
Without further ado, here are three great tips for YouTube Optimization for Local Search Engine Optimisation Australia-based services:
The first thing you need to do with your YouTube videos is to geotag them so it will get the geocoordinates of the video to your local business’ location. To geotag your video, go to Advanced Settings within your Video Manager, go to “enter address location here” and click Search button. The location will be displayed in a small popup where you can polish the location by dragging and dropping the pinpoint marker. When you click save, YouTube will then convert the location information you type in to coordinates (longitude and latitude) for storing.
Take Advantage of the Video Description Field
The Video Description field of your YT videos is one of the best places for search engine optimization. You can talk about a lot of things in here and even encourage your viewers to do things you want them to do for your business site’s benefit. Make sure you utilize this field to the fullest by putting a short description of what your video is about, mentioning your business name, business address including city location and contact information such as email and/or phone number and if possible, a short company biography.
Use the Video Description to Link to Your Website
Your video’s Video Description is also great place to put link where you can lead people to your business site. YouTube automatically “no-follows” these links, but it has been shown to add more value to both your video and your business site’s optimization, particularly in local searches. It’s worth chancing that Google crawls for keyword associations within those links even without transmitting PageRank – pehaps because they value local citation. Make sure you put a link to your website or specific webpage relevant to the video in your YT video’s video description as a loophole.
Video views become targeted traffic, and from there you can do a lot of great things for your business, whether it’s get more subscribers or even sales. Of course, you have to make sure you have a good web design Australia-based firm working with you so your visitors don’t get lost within your site.
We can’t deny the power of social media nowadays. If you want to compete and succeed in the highly competitive niche of SEO Australia, you should be willing to adapt to the challenge of the market and do things you haven’t done. For more SEO tips, check out SEO Australia Freak now, as it offers one of the best internet marketing Australia-based services today!
For more information Please visit: www.SEOAustraliaFreak.com.au.